Building Trust: Ethics and the Marketing Mix

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. Marketing isn’t just about making your product look good; it’s also about building customer trust. When you plan for the four Ps of marketing, it’s helpful to consider the ethical ramifications of each. In this course, you will learn about ethical choices in the marketing mix. From products and placement to pricing and promotion, you will learn about ethical marketing for each element.