Writing Skills for Public Relations

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.