Marketing Automation Analyst Journey

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. The Marketing Automation Analyst is responsible for the online marketing and advertising needs of a company.  They can use social media and other web applications for their promotional campaigns and other promotions, as well as marketing apps with dashboards to help oversee multiple social media platforms simultaneously.  Learn more about the skills and competencies required by Marketing Automation Analysts. This Journey is based on real-time market information from Lightcast and focuses on the role of the Marketing Automation Analyst within organizations.