Creating & Managing Properties in Google Analytics

Skillsoft issued completion badges are earned based on viewing the percentage required or receiving a passing score when assessment is required. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this course, you will learn how to sign in and activate a Google Analytics account. To get the most out of Google Analytics, get familiar with its interface, menu options, reports, and how to quickly switch between accounts and properties. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties, so you can easily view statistics for all your different properties without having to switch between accounts. To track your website’s data, see how to add a Google tag to your website and create a data stream. Explore how to add data filters to your properties to get a more relevant analysis of your website metric. Learn how to create an event and mark it as a conversion to view valuable user actions that are happening on our website or app. Finally, to grant others access to your site data, learn how to add users either at the Analytics account or property level.